Jerry L. Webb is the Founder of Prairie and a CERTIFIED FINANCIAL PLANNER™ practitioner 

Jerry Webb is the founder of Prairie Financial Services, Inc. Twenty years before the birth of the financial planning industry, the course of Jerry’s life was set when he experienced first-hand the importance of seeking wise counsel in the area of finances. 

“On my eighth birthday in 1953, my father was killed instantly in a car wreck and my family’s life changed forever. As the pastor of a large church with a radio broadcast throughout many states, my father handled all the finances while my mother took care of my older brother and sisters, and me. My mother never remarried and finances were always a struggle. Yet, by God’s grace, all four of us graduated from college. 

As a teenager, I determined to get a business and economics degree and become a financial advisor. Since graduation from Wheaton College in 1968, I have had the privilege of helping individuals, families, and small businesses make wise financial decisions. The thing that gives me the most pleasure is seeing our firm relieve the stress and confusion of finances from people’s lives.”

In 1980, after 12 years in the financial industry, he founded Prairie Financial Services, Inc., in order to design and guide a company according to faith-based values and ethics. His firm is a Registered Investment Advisor licensed with the Securities and Exchange Commission and manages assets for clients in over 15 states. 

Jerry’s passion is to promote charitable giving, both by sharing the vision for joyful giving and by creating vehicles through which sacrificial giving can flow. Ever since he started his own donor advised fund in the early 1990’s, he has encouraged and facilitated his clients to establish donor advised funds for gifting appreciated assets, to help them give more effectively and to save taxes.  He believes that financial health has more to do with relationship to money than amounts of money. He currently serves on several non-profit boards, and he and his wife, Margaret, have started their own non-profit, called Alive and Well, Inc. as a way to give back both locally and globally.

Learn about Alive and Well here.